Sure there are keyword tools and whatnot,

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We thought, how can we make this more contextual and relevant to the viewer? So we researched census data, looking at the average income and home values throughout the Nashville area.”Clayton and his team found that East Nashville, an up-and-coming neighborhood, was populated with a more price-sensitive demographic.“So we segmented those zip codes and only ran a specific ad for them, with the headline ‘The Cheapest Lawn Mowing in Nashville. Lawn mowing from $20,’” says Clayton. “We then created a matching landing page. After running the ad for one month, on-page analytics proved the guess to be true.


We saw over 200 percent lift in click-through rate and a 30 percent lift in on-page conversion.” data driven adwords Greece WhatsApp Number Data marketingYou can find more ways to uncover and apply customer insights here.Data-Driven Marketing Strategy And2: Use trends from one marketing channel to inform anotherOutcome: Never start a new campaign with a blank slateOne of the toughest parts of marketing involves testing: it can feel risky to test a new channel from scratch when you already have a proven acquisition, engagement, or retention model in other channels. Or, you may be doing very limited marketing and need to start from scratch. Long story short, you can’t afford to take any risks.





You need to make sure that you have the best chances for success before investing your first dollar.Here’s what this idea looks like in practice at Hiresquare, a gig marketplace, according to their founder Rick Vugts:“There are multiple ways in which we use data for marketing on our site. We use PPC data to optimize our web copy for SEO.  but they are all estimation tools. By running a PPC campaign for just a short amount of time we learn about the actual search volume and we get all kinds of combinations by looking at the keyword query report.” using data in adwords campaignsVugts also uses PPC campaign data to determine where keywords are in the funnel (i.e. whether or not they have commercial intent.