This analysis establishes an internal and external

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Do a B2B market study: market and competition analysis This step is very important: it gives you an overview of the situation of your company, and helps you better understand your competitors. The SWOT method  diagnosis of the situation . This English acronym means “strengths / weaknesses / opportunities / threats”.

The internal level relates to the strengths and weaknesses Phone Number Data of your company. By knowing where your skills and know-how lie , you will gain the advantage over your competitors. You will also detect your shortcomings, and will be able to act to remedy them. At the external level, you find opportunities and threats. The first designate potential avenues for growth, the second the obstacles you are likely to encounter.




PESTEL analysis This external analysis is based on the 6 pillars of the company: Political, Economic, Sociocultural, Technological, Ecological and Legal . This analysis makes it possible to identify and quantify the elements likely to impact the activity and development of your company, both positively and negatively.