Instead of focusing on their products or the coffee industry

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Salesforce The software company, Salesforce, has found a winning strategy for its corporate blog. Here you can find content surrounding topics on technology, sales, marketing, and business. Their posts are known to be engaging without pushing sales and advertisement, which readers obviously like. 4. Zillow As a real estate company, it’s not hard to figure out the types of content Zillow shares on their corporate blog. From real estate trends to HVAC costs for your home, Zillow focuses on providing the type of information people need in order to make informed decisions.


This blog clearly shows they understand who their targeted audience is and what they want. 5. Canva For a look at what a stylish corporate blog looks like, check out Canva. Instead of outrightly promoting their tools, they provide guidance on the France Phone Number Data best ways to use each one to achieve the results a reader is looking for. By helping customers understand how to use their services through such things as tutorials, they go the extra mile and give free resources as a way to win over more customers. 6. Zappos Beyond the Box The online shoe and apparel retailer Zappos takes corporate blogging seriously and is constantly reassessing and updating blog options. One of those options is titled Beyond the Box and is described as the “official lifestyle blog of Zappos.




Here they share product knowledge and also post inspiring content to help readers live a more beautiful life. Another popular blog is Zappos Stories, a culture blog focusing on employee stories and business insights. 7. Starbucks Starbucks takes a different approach to its corporate blogging.  they find ways to relate to their customers on a personal level. By understanding customer world concerns, such as protecting the environment, they can cater their content to address issues important to their customers on a grander scale. Corporate Blog Made Easy: Outsource Your Content Creation Corporate blogs continue to evolve along with consumer preferences and needs and can serve as a valuable marketing tool in your strategy.