Is owned media meaningless

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However, with a solid operational plan and efficient team management, you will be able to reduce the burden on your staff and realize more effective owned media management. It costs money to set up an operational system Managing owned media requires specialized knowledge in content creation, editing, design, programming, SEO measures, etc. Hiring people with these skills requires personnel expenses and capital investment. Additionally, since the operation of owned media is a long-term process, work such as content production, editing, and design is required on an ongoing basis. This will result in considerable costs to establish an operational system. Furthermore, compared to other media, owned media often takes more time to gain awareness and access.


Therefore, running owned media will not produce immediate results Oman Phone Number Data but will require cost and time to produce results. Is owned media meaningless? I sometimes hear people say, ``There's no point in running an owned media.'' It is true that there are some businesses that are not suitable for ``utilizing columns in owned media.'' For example, businesses that are closely connected to a specific region and ``businesses where it is difficult for the target to gather information through web searches'' should use columns in owned media. It can be said that there is little merit in working on it. There are ways to attract customers from SNS to owned media, but the effectiveness of owned media will vary greatly depending on whether or not there is an inflow from web searches.





In addition, creating content requires a certain amount of time and resources, and it is difficult to expect immediate results, so in cases where you want to attract customers right away or increase the number of inquiries in the short term, own It can be said that the media is not suitable for this. However, if you want to attract customers stably over the medium to long term, owned media can become a major pillar of attracting customers. I apologize for the inconvenience, but our company "PLAN-B Co., Ltd." operates this media "PINTO!" as part of our digital marketing support business. By providing useful information about digital marketing, we gain trust and get people interested in our services such as SEO consulting and website creation. This media has become an indispensable backbone for attracting customers.