Othe one that has always

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New calltoaction Ana Botija Loaísa Ana Botija Loaísa Ana is cofounder of mbudo, and director of inbound marketing. She has worked in telco and multinational IT companies in engineering, business development and marketing departments. She cant deny her past as an engineer so she enjoys the more complicated the challenge. She loves art history and traveling. How to help companies in Digital Transformation scroll arrow Look for.  David Romero González Strategy cellphonecommunicationdevice For those of us who have already seen a few Olympics, this thing about Digital Transformation does not exactly sound new to us. But that doesnt make it any less important and necessary in these times.


It is curious the different approaches that we are seeing today in this type of processes. There Lebanon Mobile Number List are organizations that approach Digital Transformation from a purely technological point of view, putting IT management in charge. Many others focus on a simple modernization of processes, where the technological component is also a great weight. Another trend is the creation, even, of a chief transformation officer a Chief Transformation Officer, who tends to transform with more will than success here and there.  attracted me the most is the one that has people as its fundamental axis.





Modernizing software, a website or work processes should not go beyond Business as Usual. Changing peoples mindset and providing them with a work environment in line with the present, that is a challenge and a true Transformation. At mbudo we are committed to people . We believe that they should be the fundamental axis of the Digital Transformation of Companies. Be spokespersons, speakers, brand ambassadors on Social Networks and to do so they must be able to have all the resources and information available and prepared to be used. Each and every one of them from the person in charge of the Reception to the CEO and, of course, the entire sales team.