Learn about your audience by listening

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Especially when this community is made up of your own buyer persona, since the improvement in the results of your marketing strategy is more than evident. Likewise, it is obvious that these results are not achieved with dispersed and occasional publications on different social networks because it would be the same as a ship adrift without a destination. Also, you would feel that all your efforts are in vain. Therefore, you need a roadmap that includes everything you want to do and achieve on social networks. What is a social media marketing strategy? It is defined as the document that sets the objectives of social networks, the tactics used to achieve them and the parameters used to measure progress.


For its greatest effectiveness it is required that it be as concise and specific as Bulgaria Phone Number List possible. For this reason, it is crucial to collect information about your buyer persona and the social networks they use to in turn establish which platforms will be used and the specific objectives of each one.  steps to plan your social media strategy . Set goals and KPIs A fundamental step when considering a social media strategy is to align it with the companys general marketing strategy. To do this, the objectives of your social networks have to be SMART, that is Specific. Measurable. Achievable. Real. In a given time.





For example, a goal for Twitter could be to gain interaction, and obtain  engagement in the next  months. Objective set based on a diagnosis of the current situation and its monitoring. Like the rest of the social platforms, it is monitored through significant metrics such as key performance indicators KPI. KPIs in Social Networks are classified into  types KPI  Reach KPI  Engagement KPI  ROI KPI  Customer satisfaction and loyalty However, socalled vanity metrics such as likes or the number of followers may look good on paper, but it is difficult to demonstrate their real value. Instead, it is recommended to focus on costs per click and actual conversion rates. . to them on social networks Before starting communications on social networks, pay attention to those people who have already started them and have dedicated time to you.