Before profits were on track

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In fact, Netflix also adopts the same method of price increase + price increase of popular dramas. Judging from Netflix’s payment rate and package price, this strategy is feasible.Of course, blindly increasing prices can easily lead to user protests, while appropriate price reduction promotions can attract users more. While maintaining the overall increase in membership fees, Aiyouteng will launch promotions such as 6 yuan monthly subscription for new users; for low-frequency users, it will give discounts to monthly subscription users who can cancel at any time and launch a 15 yuan preferential package.Such irregular promotions take advantage of people's tendency to take advantage of others and are very helpful in cultivating users' movie-watching habits and acquiring low-loyalty users.Previously, iQiyi had laid off employees significantly in order to reduce losses.


Qiyi would definitely conduct various experiments on membership pricing to seek to maximize its own business interests. For a long time, price increases for Aiyouten membership will be the norm.However, the price fluctuates Cyprus Mobile Number List  around the value. Aiyouteng’s membership price cannot rise without limit. After reaching a certain level, the loss caused by user loss will be higher than the income brought by the increase in user unit price.In this case.





It is very necessary to go overseas to find new users.At present, Aiyouteng is already deploying in the Southeast Asian market. In addition to exporting domestic self-made dramas to Southeast Asia, it is also cooperating with local production teams to shoot more market-targeted dramas. On the one hand, local production costs such as actor salaries are lower than in China. Secondly, cultural similarities also give Aiyouteng’s dramas a greater chance of becoming local hits.The cost of content has been greatly reduced, and the number of new users that hit dramas can bring is quite large.Compared with the little "hard-earned money" gained from racking their brains on domestic membership rights,