TikTok was the projected 2022 winner

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And maybe it’s a coincidence, but when we asked marketers to name the people, brands, or channels they thought would “win” marketing in 2023, their responses echoed the companies marketers said were scooping up their old Facebook Ads spend. When Facebook loses, LinkedIn and TikTok win, it seems. TikTok, Apple, LinkedIn and … Elon Musk will “win” marketing When we asked marketers to name the people, brands, or channels they thought would win marketing in 2023, they mentioned automakers, virtual reality, Twix-flavored coffee and “big brother.

” But four proper nouns came up more than the rest: TikTok LinkedIn Apple Elon latestdatabase.com Musk Maybe it’s a coincidence, but apart from Elon Musk, those companies are the same ones marketers said were scooping up their old Facebook Ads spend. When Facebook loses, LinkedIn and TikTok win, it seems. Here’s why our survey respondents think those four entities will win big in 2023. TikTok has varied potential.  by a long shot. Influencer marketing on TikTok is growing increasingly popular — nearly catching up with Facebook and Instagram, and surpassing YouTube. Source: eMarketer But marketers have also found other uses for TikTok, like email marketing.



In the replies to the above tweet, e-commerce agency founder Olly Hudson shared that quiz funnels and giveaways have helped him capture email addresses on TikTok. Cody Plofker, director of e-commerce at Jones Road Beauty, said quiz links on TikTok were helping his brand get email addresses for less than $10. Apple is ready for (and creating!) privacy-first advertising. Apple’s recent iOS updates have made the privacy-first web a reality — and hit marketers and paid social platforms hard. Apple’s iOS14.5 made it possible for users to opt-out of behavioral tracking, and its September 2021 iOS15 update obscured Apple Mail users’ behavior.