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rahim120

How long should a meta description be in 2018? Let’s take a closer look at the entire process: After conducting multiple studies on search results, we found that the average displayed snippet was 215 characters. This character limit is lower than Lankrog's tool analysis, but still high compared to the stated trends. While there are many metrics that define the ideal length of meta descriptions, it’s unclear when Google cuts off long descriptions. When we looked into this, we found that 33% of meta descriptions were not cut off, which clearly shows that two-thirds of the descriptions were .

Actually not cut off in any way. While most long meta descriptions won’t be cut, some will be cut Customer Phone Number List down to under 100-150 characters. but why? There are two reasons behind this: Video clips: When we examined the meta descriptions that were cut, we found that most of them were video clips. Video clips are shorter in length. Long descriptions that tend to exceed the two-line maximum limit try to occupy the video thumbnail space, causing slices. Pre-clipped meta: Another type of meta description that may be pre-truncated by the CMS. A result showing " " is an unreliable indicator.





This content is limited to 150 characters but has been shortened. Now let’s look at meta descriptions This is an example of pre-tuning meta descriptions that happens due to CMS setup or SEO team. We continued analyzing the original meta description tags to examine the pre-truncated data. However, there are not many websites that we can research, but some of them we use to gather information. When we analyzed, we couldn't find any significant differences. We found that some clips in meta descriptions were less than 200 characters long, and few of them were legitimate clips.