For search engines to understand the site structure

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Please see Nile's SEO Consulting Service for details on our support track record and consulting . What is CGM? Explaining successful examples of domestic services and SEO effects Update date:June 28, 2022content Add this entry to Hatena Bookmark What is CGM? Explaining successful examples of domestic services and SEO effects CGM (Consumer Generated Media) is media formed from content posted by users, such as blogs, bulletin boards, SNS, and word-of-mouth posting sites. Here, we will explain an overview of CGM, typical examples, and its relationship with SEO . Key points of this article CGM is media formed from content posted by users. The secret to SEO success is to have a system in place and make it easy for users to post valuable content. You can aim for success by planning your marketing strategy from a broader perspective than just SEO.


Get results with SEO! Download materials here/ table of contents What is CGM? Representative examples of domestic CGM Relationship between SEO and CGM What is CGM? CGM is an abbreviation for “Consumer Generated Media,” which literally translates to “Consumer Egypt Email List Generated Media.” Simply put, it is media created by content posted by website users. General blog services, BBS (bulletin board), SNS, review posting sites, etc. fall under this category. Although it can be seen as a quick and easy mechanism in which content increases automatically as users post, it takes a considerable amount of effort to create an environment in which users who visit a website can voluntarily submit information. It requires some ingenuity. Representative examples of domestic CGM A successful example of CGM is Cookpad, a major domestic recipe site. In this web service, recipes posted by users serve as the content. As of the end of November 2018, the total number of products sold has exceeded 5 million worldwide.



Having a lot of valuable content will increase the usability of your site and will give it a higher rating from search engines. It is not easy to create a virtuous cycle in which having a lot of content and attracting users leads to even more content, but if you are successful, the results will be great. At Cookpad, we are implementing various measures to accelerate this cycle. For example, in addition to simply listing recipes, there is also a feature called ``Tsukurepo,'' which uploads reports of actual cooking based on the recipes. Recipe posters not only get a positive response, which gives them an incentive to post more, but also increases the content associated with the page, which increases the reputation of the recipe from search engines, so it can be said to be a way to kill two birds with one stone. In addition, the tree-type categorization shown below makes it easy for users to search, and at the same time makes it easier .