You can then open the tool in the Events Setup section if you have the necessary permissions on the respective Facebook Pixel. Event Setup Tool Now click on the Open Event Setup Tool button. If you dont have permission to do this the button would be grayed out. The window below appears asking for the URL to be edited Event Setup Tool In the next step the specified website opens with an additional popup window Install Facebook Pixel Now events can be created based on button clicks or visits to specific URLs . the tracking and appear alongside the other activities in the Events Manager.
However be sure to update these events if changes are made to the website. If the text on a button that is linked to an event is changed the event can no longer be assigned. Retargeting Custom Audiences Phone Number List A big advantage that the Facebook pixel offers you is the creation of custom audiences . Basically this means combining users who have already had contact with your product or ad into a target group. For this it is clear that you have already shown interest by interacting or visiting the website.
You can create your own target group from every event that you have set up in your Pixel and thus run optimized ads. Custom Audiences enable you to perform targeted retargeting allowing you to lead your potential customers step by step closer to purchasing. New customers can also be acquired from the custom audiences or users can be reached who might also be interested in the product on offer. This is done by creating lookalike audiences.
發表於 2023-12-27 17:57:42
