Get up to keyword speed

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On average, a reader completely absorbs only        of an online article   Chartbeat source  , due to the length and weight of the text or formatting that is not suitable for digital reading. It also happens that for some buyers it is not necessary to read everything, perhaps because they are looking for specific information and leave the company website immediately after finding it or perhaps because they are in a hurry they don't have "time to waste" reading an entire page. That said, it is good to write the texts for the company website keeping in mind the way users read, almost more like a scan of the main points.

To help you in drafting, we suggest these techniques: Highlight keywords using different colors, underlines, hyperlinks wedding photo editing service or bold text Clear, concise and useful titles, paragraphs and subtitles Bulleted or numbered lists to facilitate the assimilation of information Only one main concept per paragraph/section to minimize confusion and clarify the purpose of each piece of text State the objective of the page immediately without getting lost in vague preambles Even if the user were to scan, rather than read, the contents of your company website, with these measures you will help him get the most out of his search for information.



White spaces must be kept to a minimum White space, or negative space , is the area surrounding elements on a web page that is left devoid of textual or visual content. Although some consider them simply forgotten areas to be reduced to a minimum or to be filled in, white spaces perform a very useful function because they increase the readability and scanning of content. Furthermore, the design of the company website will benefit because the pages will be visibly tidier and easier both to read and navigate. Allow your content to breathe and give readers a better chance of distinguishing headlines, paragraphs, graphs and important statements.