By promoting a webinar replay with a few

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How to leverage webinar content after it has taken place If a webinar addresses an ongoing challenge or problem that prospects face, this makes it an ideal content format to generate leads over the long term. For example, our webinar on the “3 Key steps to get started in Inbound Marketing“, was created way back when lockdown first began – and has continued to generate leads ever since.  simple actions, you can help ensure that prospects continue to sign up to view your content.


Send the replay video and more information to those who deutschland phone number registered Sending an email to those who registered for the original webinar after it has taken place is a key step. Using Plezi, you can quickly create a contact list based on those who signed up for the webinar. Recipients receive the webinar replay video and also the slides presented during the webinar which people often request while it is taking place. This is also the ideal time to promote additional resources like white papers or instructional kits.




If you have an audience that has shown interest in a particular topic, it’s important to provide them with more information if you can. These will be of value to prospects who want to learn more. UK mailing after webinar (An example of Plezi’s follow up email after a webinar) 3.2 Promote the webinar replay Once you’ve sent an email to those who registered for the original webinar, how can you continue to use it to attract prospects over the long term? You can do this by promoting your webinar replay using a few targeted marketing actions.