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The service connects clients and drivers who are nearby. This simplifies calling a taxi and reduces waiting time. Delivery Club is an online food ordering service. The client selects dishes through the application and then the courier brings them to a place convenient for the customer. Wildberries customers, having placed an order in the store, can pick it up at the nearest pickup point. This simplifies delivery and makes the process of receiving an order faster and more convenient.

These examples demonstrate how the Online to Offline model can be successfully applied in photo editing servies various areas of business, helping to improve the customer shopping experience. How does the online to offline model work? The use of the online to offline model became possible when the institute of fiscal data operators - OFD - appeared. Receipts and reports from online cash registers show the size and nature of purchases, time of day, month, year. All this is a source of information about customer preferences.



Companies collect, accumulate and use this data for promotion both online and offline. And this is the road to increasing sales. This tool helps you understand how online advertising affects the attractiveness of offline stores and services, or how offline advertising helps attract additional customers online. For example, advertising for offline points of sale is placed next to them, and then how it worked is tracked by the MAC addresses of network devices.