Tone of voice has brought

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Two social networks. As in all things marketing, strategy, planning and analysis are needed. Being present on all social media is far from necessary: ​​you always need to look at the relationship between costs and benefits . But excluding Instagram and TikTok a priori due to a prejudicial vision, linked to a superficial knowledge of the two social networks, is equally wrong. We carefully evaluate our presence.

On social media based on what it can give us in terms of marketing . Only then do we take action. Finally, we analyze the data and evaluate whether the strategy is working and whether there is any correction to be made. DOWNLOADIn Job Function Email List Sales , Sales Strategies by Davide Brugali - 2 December 2021 At the end of 2018, the " Third Edition of the Salesforce Report on the State of Sales " reported that approximately 44% of the typical day of a Sales.



Account was carried out in person with the customer, with only 32% of activities carried out virtually. The same research, two years later and in the midst of the pandemic, reveals how Covid-19 has changed the status quo with unprecedented speed, leading 79% of the Sales Accounts interviewed to state that they even had to quickly adapt to new ways of sell . Faced with the New Normal, it has therefore become essential.