What does this mean for your website
For this reason, removing unhelpful content could help the rankings of your other content.” While this update was first announced back in September 2022, it has now progressed into a global update, impacting all languages. Google also announced that the system will continue to publish new signals over the coming months, helping their site identify more content created primarily for search engines versus people.Well, there are a lot of changes that others have documented in the last few months, which I summarize for you here: Purely AI-generated content is considered spam, and Google will be using its machine learning algorithm to detect it.Content made for clicks (i.e., ad monetization) won’t work anymore. There may be no manual penalties, but sites have experienced losing organic visibility. It seems to affect the overall site performance, rather than hitting specific pages—and Google won’t be telling you which CY Lists pieces of your content it has deemed as not useful. Google’s Danny Sullivan also talked about this update possibly working in connection with future updates: Google’s Danny Sullivan talking about Google's Helpful Content Update So, like Hummingbird, this update may become fundamental to ranking algorithms—which means that its exact effects could be only observed over the next few years.
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Even so, it already puts a stronger emphasis on your content. Writing with a “search engine first” approach should no longer be your angle. After all, Google is, primarily, a space for users to learn. So, it makes sense that they’re making no room for unhelpful content. While this update will undoubtedly be more damaging for poor-quality sites, it also presents an opportunity for well-maintained sites to take a second look at their content strategy. How Does Google Evaluate my Content in this New Update? Google’s complete guidelines on creating helpful, reliable, and people-first content can easily be found on Google Search Central.
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