This media has decided not to do such things
For example, the keywords "resilience" and "mindfulness" were hot words in human resource development, and we were checking that the number of searches for them was gradually increasing on Google Trends. In terms of mindfulness, we created multiple content pages in May of this year, and when Mindfulness was featured on an NHK program, search needs suddenly increased, contributing to the influx of content. +IMG_0069_1000 --How do you set up your personas? Our hypothesis at the time of the renewal was that some career-oriented people had a vague sense of crisis, thinking that things couldn't go on as they were, but were worried about not knowing what to do concretely. We live in an era where work styles are changing due to technology, and the large companies that existed 10 years ago are disappearing.Especially those who belong to large companies have a strong sense of crisis that things Slovenia Email List cannot continue as they are. So I thought there might be a surprising number of people who don't have a clear purpose in their career, but are highly motivated to grow. I conducted quantitative research to support my hypothesis, and I also interviewed people I knew and people close to the intended target group at gatherings to confirm that my hypothesis was correct. In conjunction with DODA's business policy, I set up a persona based on my own personal experience: ``These are the types of people who need a site,'' and from there, I developed measures such as planning and gathering partners for production as a media. I went. --How did you connect it to the concept of the site? Users who have a vague sense of a problem can be said to be "highly aware" in a good sense. They sense changes in the environment and take action, such as attending business school or taking action. However, I still don't know what the problem is.
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So, wouldn't it be great if we had some content that would give people an opportunity to think about these issues together and think about how they should view change? We thought of distributing content that would give us hints about changes in future work styles, and information that would help us enjoy change, and we created the concept of ``a site that people who enjoy change will want to visit again and again.'' went. Turn discussion events into editorial meetings to inject user voices directly into your content --How do you decide and produce content to distribute based on your persona and concept? When I think of editorial meetings, I think that the editor-in-chief or the editorial department often decide on content behind closed doors.
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